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BURGER WITH THE LOT
The man who developed Firewire boards goes out on his own to let the creative juices flow BERT BURGER'S SURFBOARD BUILDING CAREER HAS GONE full circle. From an underground, experimental fringe dweller in WA, Bert has seen his ideas plucked from relative obscurity and marketed under the Firewire label, with huge financial backing and a massive factory complex in Thailand. His boards have been stuck under the feet of world title contender Taj Burrow, who surfed his Firewire to victory at Bells Beach earlier this year. But the big business, mass market surfboard operation proved a difficult fit for the creative dynamo and Burger and Firewire recently parted ways. The Firewire juggernaut is rolling on regardless, but Bert is back almost where he began in a small factory shed behind a suburban fish and chip shop, tinkering around with new materials, shapes and construction methods. He's moved his operation from WA to the Gold Coast to learn the "business" of selling surfboards and be closer to the industry. But the nondescript industrial shed gives little hnt of the wild inventiveness going on inside.Bert describes his new set-up as "hi-tech soul," using cutting edge technology and materials but fashioning them into hand-crafted boards to suit individual needs. "We want to make the Ferrari of surfboards," he says.
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Other models feature innovative digital graphics printed on to a woven silk, and a unique "floating stringer," a flat strip of balsa that sits in a hollowed out recess in the foam blank that can move up and down the board as it's ridden, altering its flex properties. "We've replaced the stringer with springer," he declares.
The springer will feature in all his "booster" series and, he claims gives greater spring for aerial surfers. In this way, he hopes to produce a range of boards suited to all individual needs.
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